Let them eat cake

A Sweet collaboration...

This year, the Woolf Photography Studio was lucky enough to join forces with one of Wellington's coolest Cuisine brands: Louis Sergeant, innovators in the traditional French Pâtisserie space, entrusted our photographers to help develop their new brand and advertising campaign. Louis, a connoisseur of all things sweet, an artist – trained in Northern France, his creations are influenced by trends in fashion, art and Parisian luxury was a fantastic photo shoot:

From start to finish, our marketing and design team worked closely with the client to understand the brand and its new direction. Together, we came up with the "Modern Day Marie Antoinette" theme, and after a pre-shoot session and many meetings around story boards, styling and location,  the team came together:

We entrusted the "Marie Antoinette" Hair style to the talented Bex Brent at Willis York and  the makeup to the fabulous Sharee Wilkinson from Plush Studio, whom we have worked with closely in the past on Creative and Glamour Shoots. Our models Millie, Islay and Jacob were chosen from the amazing  talent at Voda Model Management .  

Other  important considerations to assist with the overall look and feel of the shoot were in the styling: It was decided that a Studio Photo shoot would best serve the client's objectives, rather than on-location, so we curated props and created a sophisticated universe within our City Studio.  Clothing and accessories were sourced from both the client and from talented New Zealand designers  Sofia Aroha (Good Faith NZ) and  Sylver and Shackel who supplied the jewellery: a mix of vintage and one-off pieces created here in New Zealand.  Shoes were gratefully sourced from Mi Piaci Shoes and men's clothing from Frank Casey in Wellington.

This was a fantastic collaboration-  one which produced beautiful, edgy and on-brand images , that both the client and our Studio are proud of. 

Visit Louis Sergeant Sweet Couture on Facebook to see their album and for more behind-the scenes images or check out the advert in this month's Capital Magazine (june/July issue)...